Professional Services Marketing includes Accountants, Attorneys, Architects, Builders, Career Development and Counseling Services CPA’s, Bankers, Mortgage Brokers and Bankers and anyone involved in providing consultation, advice, representation and professional services to individuals and businesses.
Just as with medical and healthcare professionals, these professional service providers need to retain current clients, while generating new accounts. They also need to network and keep the referrals flowing.
They need to keep their focus on providing their professional expertise to clients but still grow their business…That’s were Integrated Marketing Services comes in.
We help them identify what makes these providers Significant, Unique and Credible while giving prospects a reason for contracting with them for their services. Then we develop a marketing action plan (MAP) along with compelling messages and creative execution that motivate people and businesses to contact them.
One thing that sets us apart from most advertising and marketing firms is that we can also provide hands-on implementation and management of the process.
LLOYD EISENBERG ATTORNEY-AT-LAW
Lloyd Eisenberg is an attorney in the Baltimore/Washington area. His specialty is representing Law Enforcement, Fire Fighters and other Public Service Personnel in the areas of Workers Compensation and Disability.
Such being the case, we developed marketing materials that quickly identified Eisenberg as the one to call to represent the police, fire and other public servants. We developed the tagline: “Protecting those who protect and serve.”
CAREER ADVANCERS
Career Advancers is a Job Placement and Consulting Service for Job Seekers and those who assist them. Mr. Levin, founder and President has developed tools designed to eliminate guessing and hoping from the job searching process. Job seekers follow a proven path to succeed in their mission.
To distinguish Career Advancers as a competent resource among an unlimited assortment of ambiguous choices, we designed an icon that captures their unique identity.
CMIT COMPUTER SOLUTIONS
Prime candidates for CMIT Computer Solutions are CPA’s, Attorney’s and Doctor’s Offices. So we developed a marketing piece that addressed specifc computer problems that these professionals face on a regular basis. The CPA practice whose system crashes just before a tax deadline. A law firm whose system misplaces a deposition and a doctors office that has problems with EMRs.
The message we developed was a based on a “Problem – Solution” formula. We spellied out the commin problems and communicated to these professionals that CMIT understands the problem, can feel their pain and can fix the problem.
ORSC OWNERS REPRESENTATIVE SERVICE CORPORATION
An owner’s representative oversees the design and construction of buildings and facilities to ensure that the owner’s interests and budgets are considered and adhered to throughout the building process. He is literally the link between the owners and the architects, engineers, contractors and those involved in the actual building of the structure.
It was our job to design a piece that both explained the responsibilities of an owner’s representative while outlining the benefits of having an owner’s representative on your team.
REICH CONSTRUCTION
An architect makes his mark by the building designs that he creates. They become a permanent fixture in the community where the building is erected. These structures can become their signature and often determine the shape of the areas skyline.
A portfolio consisting of previously designed buildings is often how an architect markets his business. We designed a marketing piece that not only shows off their most unique building design, but it also included the actual blueprint from which that project came to life.
